It's not an easy question. The next Olympics are in Russia, where the time change will certainly play a factor in ratings and interest in North America.
Does the NHL want to put its season on hold for two weeks and compress its schedule to make it happen? I think those players who have competed in the Olympics will say yes. But from a front office perspective, it can't help the momentum of selling tickets to have no hockey for two weeks locally.
The other side of the issue is what the Olympics does for the overall appeal of the sport internationally. That gold medal final on Sunday between the U.S. and Canada was entertaining and watched by many folks who aren't really hockey fans. Will some of them show up at an NHL game because of it? Probably. It's tough to say how many.
So I'll ask you: Should the NHL send players to the 2014 Olympics?