Since mid-January, adviser/manager Al Haymon has been unveiling his new time-buy TV deals that will carry his “Premier Boxing Champions” series.
First, it was a deal with NBC and NBC Sports Net, which kicks off the first of 20 PBC shows this year with a prime-time card headlined by welterweight titleholder Keith Thurman defending against Robert Guerrero on Saturday night (NBC, 8:30 ET) at the MGM Grand in Las Vegas.
Then came the announcement of a deal for monthly cards on Spike TV, which kicks off March 13 with former welterweight titlist Andre Berto facing Josesito Lopez at the Citizens Business Bank Arena in Ontario, Calif.
Next up came word of a deal with CBS, which will air its first PBC card on April 4 from Quebec City’s Pepsi Coliseum, where light heavyweight champion Adonis Stevenson will defend against former super middleweight titleholder Sakio Bika.
Haymon, however, was not done, and not by a long shot. On Monday the next deal was announced. He has purchased time on Bounce TV, a network he helped found in 2011 that caters to an African-American audience, to televise monthly cards beginning in July.
Bounce TV, which is available on many cable systems but also free over the air in many markets, announced the agreement as a multi-year deal for a series called “Premier Boxing Champions: The Next Round.” The two-hour live shows will feature prospects from Haymon’s expansive stable of more than 180 fighters.
The first date and the particulars of the card have not been set yet, Bounce TV said in its announcement.
The network bills itself as “the fastest-growing African-American network on television and has become the No. 2 most-watched among all African-American networks. It has grown to be available in more than 85 million homes.” Besides Haymon, the network’s founders include Martin Luther King III and Andrew Young, former mayor of Atlanta, Georgia congressman and ambassador to the United Nations.
“This series provides future stars of boxing frequent nationwide exposure on over-the-air television, and will benefit the African-American audience, who I believe miss watching this great sport on free TV,” King said in a statement.
In 2012, Bounce TV did one fight card, which was headlined by a junior welterweight title bout between Khabib Allakhverdiev and Joan Guzman.