Pound-for-pound king Floyd Mayweather Jr.'s junior middleweight unification fight with Canelo Alvarez on Sept. 14 (Showtime PPV) at the MGM Grand in Las Vegas is by far the biggest fight of the year. In fact, it's one of the biggest fights in recent boxing history.
As such, it will be supported by a huge 11-city, two-country media tour to promote the bout. The last time there was a tour of this caliber was in 2007 in support of Mayweather's record-setting HBO PPV fight with Oscar De La Hoya. They also hit 11 cities in the buildup to the fight, which did an all-time record of nearly 2.5 million pay-per-view buys.
Tour manager Kelly Swanson (who also handled the De La Hoya-Mayweather tour) is still working out some of the details on the exact locations and specific start times for the Mayweather-Alvarez stops, but the dates and cities are set and were announced Tuesday. Admission to each stop will be free and open to the public (on a first-come, first-served basis).
If you're a fight fan, these are always fun. And this tour should be no different, as the fighters often sign autographs and pose for photos with fans.
I always find it interesting to see how the demeanor of the fighters changes over the course of a week or so when they have to constantly face each other for staredowns and talk about each other in news conferences. You should be able to feel the tension build as the tour progresses.
Here is the Mayweather-Alvarez schedule:
• June 24: New York City. Tickets go on sale on this date too, although don't expect many available to the general public and the exact prices haven't been announced yet.
• June 25: Washington, D.C.
• June 26: Grand Rapids, Mich. (a.m.) This is Mayweather's hometown.
• June 26: Chicago (p.m.)
• June 27: Atlanta
• June 28: Miami
• June 30: Mexico City
• July 1: San Antonio (a.m.)
• July 1: Houston (p.m.)
• July 2: Phoenix (a.m.)
• July 2: Los Angeles (p.m.)
Welterweight titlist Timothy Bradley Jr. and Juan Manuel Marquez, who will meet Oct. 12 (HBO PPV) at the Thomas & Mack Center in Las Vegas, are also going on tour to promote their fight, although on a much smaller scale.
They'll make two stops to meet the media, June 20 in Beverly Hills and June 21 in Mexico City. The Beverly Hills stop is not open to the public, but it hasn't been determined if the Mexico City stop will be.