Promoter/rap star Curtis "50 Cent" Jackson started off slowly in the promotional game.
The first fight he was involved in was when he made a deal with Top Rank to put his top fighter, Yuriorkis Gamboa, on the HBO PPV undercard of Juan Manuel Marquez-Manny Pacquiao IV last December.
For his second foray, Fiddy's SMS Promotions teamed up with promoter Lou DiBella to put on an ESPN2 "Friday Night Fights" card on March 1. But it was really DiBella’s staff that did the heavy lifting for that event in which Billy Dib, one of Jackson’s fighters, lost a split decision and his featherweight world title to Evgeny Gradovich in the main event at the Foxwoods resort in Mashantucket, Conn.
And last Saturday, he had Gamboa on an HBO card in Montreal promoted by Yvon Michel and Gary Shaw.
Now with a little experience under his belt, Jackson is promoting his first card solo-style, another "FNF" show, which takes place July 5 at the Connecticut Convention Center in Hartford, Conn.
Jackson was in Hartford on Wednesday for a news conference to announce the card.
Dib originally was going to headline the card, but when a main event-worthy opponent could not be lined up, Jackson made a deal to bring in the fight between light heavyweight Eleider Alvarez (12-0, 8 KOs), a 2008 Colombian Olympian living in Montreal, and Tulsa, Okla., native Allan Green (32-4, 22 KOs), who participated in the Super Six World Boxing Classic super middleweight tournament.
Alvarez-Green was originally supposed to be on the May 25 Jean Pascal-Lucian Bute undercard in Montreal. When Bute got hurt and the show was postponed, promoter Yvon Michel shifted the fight to last Saturday’s Adonis Stevenson-Chad Dawson undercard. But it was pulled off that show for various reasons and ultimately, a deal was made with Jackson to have the fight headline the ESPN2 card.
Australia’s Dib (35-2, 21 KOs) will also be on the card in a non-title bout in the co-feature against Mike Oliver (25-3, 8 KOs) of Hartford. Dib has a rematch clause with Gradovich and if Dib beats Oliver and Gradovich retains his title against Mauricio Munoz on July 27 in Macau, the rematch is expected to follow.
"I'm excited because this is the first show put together by SMS Promotions,” Jackson said. “It's been a learning experience. We've been part of shows but never did the promotional job. I'm not far from home in Farmington [Conn.]. We've put together a real event with some of the best fighters in the world, good prospects and some local fighters. We're creating a platform for fighters to progress and I want to be part of it. Overall, it's a great opportunity to do things a little differently. I've associated myself with some big name fighters.
"The Hartford area has a long boxing history with Hall of Famer Willie Pep and other world champions and top contenders [and champions] like Battling Battalino, Marlon Starling [who was in attendance at the news conference], Kid Kaplan, Tyrone Booze and 'Iceman' John Scully.”
Jackson will also have three of his other fighters on the card, lightweight prospect Mark Davis (16-0, 5 KOs), a former two-time U.S. national amateur champion, junior welterweight Luis Olivares (3-0, 2 KOs) and junior welterweight Donte Strayhorn (1-0, 0 KOs).
Oliver hasn’t fought since being knocked out in the second round by former featherweight titlist Juan Manuel Lopez in October 2011 and is in a tough fight against Dib.
“I haven't fought in over a year, but I'm back,” Oliver said. “My last fight was against 'Juanma,' but that was in Puerto Rico and this fight is in my hometown, Hartford. I know you don't believe me 50, but I'm going to beat your guy.”