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Hatton brand expands to Asia

Although former junior welterweight champ Ricky Hatton is set to emerge from a 3½-year retirement to face former welterweight titleholder Vyacheslav Senchenko on Nov. 24 in his hometown of Manchester, England, he hasn't forgotten about his promotional endeavors.

Hatton owns Hatton Promotions, which has put on many cards throughout the United Kingdom since the fighter's retirement, but now he is branching out.

Hatton announced on Monday that he is expanding his promotional arm by launching Hatton Promotions Asia Pacific, with which he plans to promote boxing events in Asia.

He announced that the first card will take place Dec. 11 at the Hong Kong Convention and Exhibition Centre.

The card will be headlined by a scheduled 10-round heavyweight fight between Australia's Lucas Browne (13-0, 12 KOs) and England's Richard Towers (14-0, 11 KOs), who are pals and both promoted by Hatton. The fighters became friendly earlier this year when they sparred together in Sheffield, England, Towers' hometown.

Browne-Towers is slated to be an eliminator for the right to face Commonwealth champion David Price.

"What a fight to start our new promotional company, and how much more could be at stake?" Hatton said in making the announcement. "Lucas and Richard are both punchers and hungry for success, and it will show on the night."