Ice bucket as cold as it looked for Rodgers

GREEN BAY, Wis. -- Aaron Rodgers has experienced the cold at Lambeau Field before, but nothing quite like this.

A day after the Green Bay Packers quarterback was given the Ice Bucket Challenge -- a public awareness campaign to raise money and awareness for Amyotrophic lateral sclerosis (ALS or Lou Gehrig's disease) -- by Milwaukee Brewers catcher Jonathan Lucroy, Rodgers accepted.

With the help of Zach Groen of the Packers' public relations staff, Rodgers took a bucket of ice-cold water over his head while standing on Lambeau Field. Rodgers then sent the challenge on to three of his famous friends: musician Darius Rucker, former Packers tight end Tom Crabtree and actor Brian Baumgartner.

And it was as cold as it looked.

"It was worth it," Rodgers said Tuesday. "It wasn't that cold after the first few seconds. Initially, it kind of sent some shivers down your spine."

The Ice Bucket Challenge has become a social media phenomenon that was started by Massachusetts native Pete Frates, a 29-year-old former baseball player at Boston College who was diagnosed with ALS in 2012. The idea is to keep it going by passing on the challenge.

"I haven't heard any word back from Darius or Brian or Crabby," Rodgers said. "Hopefully, they'll keep it going. It's pretty amazing what they're doing."