But not if Jordy Nelson keeps this up.
One game after he was targeted 14 times, Nelson saw 16 passes come his way in Sunday's 31-24 comeback win over the New York Jets. And it did not matter for a second that the Packers made no effort to hide the fact they were going to force-feed him the ball.
Nelson, fresh off his four-year, $39 million contract extension this summer, torched the Jets for a career-high 209 yards on nine catches, including an 80-yard touchdown in the third quarter that turned out to be the game winner.
"Jordy spoils us," Packers coach Mike McCarthy said. "He plays that way all the time. He practices the same way. He's just a clutch, clutch player."
With the Jets focused on taking away the Packers' running game, they kept their base defense on the field even when McCarthy went to his standard three-receiver set -- a personnel group that usually causes defensive coordinators to use their nickel package to get another cornerback on the field.
That not only left Randall Cobb with a favorable matchup in the slot, either against a safety or a linebacker, but it gave Nelson more one-on-one coverage than usual on the outside.
That's exactly the coverage Nelson saw when he lined up wide to the right on first down from his own 20-yard line with 2:21 left in the third quarter. That time, he was the only receiver in what looked like a clear run formation. With the Jets in a one-high safety man coverage, Nelson ran a 10-yard out and when Jets cornerback Dee Milliner broke on the out route, Nelson turned it up the field.
"At that point in time, I was pretty confident we were going to hit it," Nelson said. "Just didn't know where the safety would be, if he'd be playing over the top or what."
By the time safety Calvin Pryor came over, it was too late. Nelson already caught the ball at midfield and did the rest himself.
"Jordy gives you those opportunities to really make some special plays," said Rodgers, who threw for 346 yards, three touchdowns and registered the largest comeback (from down 18) of his career.
It can be habit-forming to rely on one player, even one as good as Nelson. Sure, Cobb caught a pair of touchdowns, but he totaled just 39 yards on his five catches. Rookie Davante Adams had something of a breakout game with five catches for 50 yards after getting shut out in the opener against the Seahawks.
"Everybody needs help," Adams said. "Otherwise, if you've just got one guy, then you just double that guy and you can shut a team down."
The Seahawks did that to a degree -- holding Nelson to 83 yards despite nine receptions in the Packers' Week 1 blowout loss -- but the Jets could not. It was all Nelson, whose 209 yards was the biggest day by a Packers receiver since Don Beebe posted 220 in an overtime game against the San Francisco 49ers on Oct. 14, 1996.
At this rate, Nelson is on a 144-catch pace, which is about as realistic as the Packers throwing him to an average of 15 times per game. Before Sunday, Rodgers had never targeted one receiver 16 times in a game, according to ESPN Stats & Information, perhaps leaving it open to wonder whether the Packers have enough other options.
But as Sunday's game was winding down, there was Nelson with 194 yards receiving to his name, something Cobb reminded him. And when the Packers needed one more first down to complete the comeback, Rodgers, of course, went to Nelson, who came up with 15 more yards.
"One-ninety is good, 199 is great but 200 just sounds better," Nelson said.