The Old Spice Guy wins going away

A significant part of my past two days has been spent watching the brilliant marathon project by the folks behind Old Spice's The Man Your Man Could Smell Like campaign: approximately 200 YouTube videos that responded to individual tweets on Twitter — from celebrities and unknowns alike — all turned around inside of a couple of hours. I thought some of you might enjoy reading about the story behind the campaign if you have seen it or learning about it if you haven't. For sustained comic brilliance, it's one of the great achievements of the year.

No problem posting this here, because the star of the campaign, Isaiah Mustafa, is wearing a Dodger T-shirt in this interview on G4 — and because of his character's ongoing dalliance with Alyssa Milano.