UPDATE: Here's the clip from Mason and Ireland with Tara Long, co-creator and executive producer of the big project.
Heard a snippet of the news listening to Mason and Ireland this afternoon on 710 ESPN, and lo and behold, apparently it's true (assuming it isn't some sort of elaborate April Fool's joke I'm too tired to sniff out). From Thursday's Hollywood Reporter:
"The bad boy NBA player is to develop and produce the "They Call Me Crazy" show with E1 Entertainment and Tijuana Entertainment. The series will document the ups and downs of Artest's life, allowing him to "make amends for past transgressions," according to E1 Entertainment, and help develop aspiring musicians through his hip-hop label, Tru Warier, to be supported by E1 Music... "I'm really excited to have the opportunity to invite people into my world to see the real me, and show them there are many more sides to the Ron Artest they see on the basketball court," Artest said in a statement..."
I can't decide if this is a good, bad, or totally harmless idea, but it was probably inevitable from the moment Artest arrived in L.A., though when exactly all this appears on TV appears to be an open question. Nor do I have a concrete impression of when they'll start taping, though I have to assume it'll be after the season.