AEG releases 3D video of Farmers Field

AEG released a 3D architectural “fly-thru,” including animations of Farmers Field, the remodeled Los Angeles Convention Center, a redeveloped Gilbert Lindsay Plaza and new adjacent parking structures on Tuesday.

The Los Angeles Convention Center footage depicts the new convention center hall spaces, including a new lobby above Pico Boulevard, pre-function space, and what will be the largest multi-purpose ballroom in Los Angeles, using the L.A. Auto Show as a case study. Additional rendered spaces include over one million square feet of contiguous convention center space and integrated meeting spaces in Farmers Field.

The community experience segment shows the redesigned Gilbert Lindsey Plaza during a variety of events including a farmers market, winter carnival, and various entertainment events.

The final game day segment of the video depict the new 15,000-person tailgate along Chick Hearn Way and the Nokia Plaza with a full fly-thru of Farmers Field during an NFL game as well as pointing towards the opportunity to host Super Bowls, Final Fours and Winter Classics.

“Today’s new look into Farmers Field, the Convention Center and surrounding public spaces shows the latest examples of the creativity and functionality that our architects, designers and other consultants are providing throughout the on-going development process,” said Ted Tanner, Executive Vice President, Development, AEG. “With last month’s release of our draft Environmental Impact Report and the continued work being done by our architects, we continue to make progress on the development of design drawings.”

Last month AEG delivered its long-awaited environmental impact report to City Hall for Farmers Field. The 10,000-page report, which took 18 months to complete at a cost of $27 million, is one of the final steps toward beginning construction on the $1.4 billion project.

The EIR will be subject to public comment for 45 days after it is released and if city officials approve the EIR and the project, there will then be a 30-day window for legal challenges, which will be resolved within 175 days. If everything goes according to plan, Farmers Field would be in position to begin construction by March 2013 if an NFL team decides to relocate to Downtown Los Angeles. If construction began by March 2013, the earliest the stadium would be open is September 2017. In the meantime, the NFL team that relocates to Los Angeles would play in either the L.A. Coliseum or the Rose Bowl.