L.A. Convention Center renderings

External rendering of the proposed L.A. Convention Center remodel. Courtesy of Populous architecture

The architectural firm Populous presented preliminary renderings of the new Los Angeles Convention Center that will be attached to Farmers Field Thursday to an ad hoc committee overseeing the project.

The plan is to first tear down the West Hall of the Los Angeles Convention and build a $275 million replacement hall over Pico Boulevard that would connect to Farmers Field, the $1.1 billion proposed football stadium in downtown Los Angeles.

After the convention center expansion is complete, construction would then begin on the 68,000-seat football stadium that would be expandable to 78,000 seats for big events like the Super Bowl and Final Four and also be in position to bid on international events like the World Cup and Olympics.

“The Los Angeles Convention Center modernization component of the event center development project will replace the four decade old West Hall of the Los Angeles Convention Center with a modern facility contiguous with the South Hall exhibition space,” said Los Angeles Convention Center general manager and CEO Pouria Abbassi. “The flexibility and efficiency inherent in contiguous exhibit hall design is considered an attractive feature to event organizers and planners.”

The plan for Farmers Field is to add 90,000 square feet to the already remodeled South Hall, demolish the old disconnected West Hall and build the stadium on that site, which would give the total new event center 1.7 million square feet. The increased continuous flat and unobstructed exhibition space would move Los Angeles from No. 15 in U.S. convention centers to No. 5.

An environmental impact report on the project is not expected to be completed until this summer and construction, which is slated to begin in 2013 and completed by 2016, is still contingent on an NFL team moving to Los Angeles to play in the proposed stadium.