For two of the past three days, Miami Dolphins general manager Dennis Hickey had to interrupt NFL draft news conferences to field questions on veteran players making mistakes with social media.
On Friday, Hickey called an impromptu media gathering at the Dolphins' facility to make a statement on Pro Bowl center Mike Pouncey, who tweeted "I can't wait for our gifts he's getting us," when Miami selected first-round right tackle Ja'Wuan James. The following night Hickey had to address controversial tweets by second-year player Don Jones toward Michael Sam, who became the first openly gay player drafted in the NFL.
“I was made aware of it and I was disappointed in those comments," Hickey said of Jones. "That's not what we stand for as an organization.”
The pair of incidents in a short span highlighted the fact that Miami hasn’t completely fixed its locker room culture. As much as the team has worked on all that went wrong last year during “Bullygate,” there is still plenty of work to be done in the area of social media. The Dolphins cannot overlook this form of communication. They must do a better job of educating their players. As a general rule, Dolphins players should “think before you tweet.”
So far Miami has been too reactive -- instead of proactive -- with issues of social media. The Dolphins met with Pouncey after his comments and will do the same with Jones. It's probably time for Miami’s brass to also hold a widespread team meeting during offseason workouts before this social media issue gets out of hand and causes more problems for the organization.
It would be easier if the Dolphins, a billion-dollar brand, could ban all their players from using social media and simply concentrate on football. But that's not a realistic approach and a proper way to treat employees. Education, communication and a low tolerance are the best ways for Miami to fix this issue.