It has been three years since the Gracie name headlined a UFC pay-per-view event -- a miserable bit of business against Matt Hughes -- and 14 since Royce Gracie was the promotion's most popular and dominant fighter. Considering that the family seems to have the breeding philosophy of rabbits, you'd think it would be relatively simple business to get another one in the cage.
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Not so, but that's irrelevant now: According to the fighter's Twitter account, Rolles Gracie has signed a three-fight deal with the UFC that could commence against the 0-2 Mustapha al Turk in February.
Rolles, age 31 and a Mir-size 6-foot-4 and 250 pounds, is 2-0 in the largely stagnant Chinese MMA scene and 3-0 overall. His father, Rolls Gracie, was considered by many to be the family champion until his premature death in 1982. Rolles doesn't possess quite the same grappling credentials as Roger -- a recent Strikeforce acquisition -- but he is one of the first Gracies to adopt a modern training philosophy, dividing his time between Renzo Gracie's academy in New York and Greg Jackson's gym in New Mexico.
Fair or not, that last name is probably going to earn him a main-card slot and a push in advertising. If the UFC doesn't capitalize on the most famous name in martial arts, its marketing team needs to start mainlining Red Bull.