Instant Analysis: OU 38, Texas Tech 30

The Sooners (7-1, 4-1 Big 12) reasserted themselves in the conference race by handing Texas Tech (7-1, 4-1) its first loss of the season in the Big 12 game of the year so far.

It was over when: Texas Tech QB Davis Webb's pass attempt to Bradley Marquez fell incomplete down the sidelines on fourth-and-23 with 39 seconds left in the fourth quarter. The Red Raiders had a chance for a game-tying drive, but Webb was sacked by Chuka Ndulue on first down, sending the Red Raiders scrambling.

Game ball goes to: Oklahoma wideout Jalen Saunders hauled in six passes for a season-high 153 yards and two second-quarter touchdowns to ignite the Sooners offense late in the first half. It was Saunders’ first 100-yard receiving game of the season.

Stat of the game: The Red Raiders came into the game with the Big 12’s best third-down defense, and third-best red zone defense. But Oklahoma’s offense dominated in both categories. The Sooners converted 7 of 14 attempts on third down, and scored touchdowns on three of their four red zone attempts.

Unsung hero of the game: Oklahoma cornerback Aaron Colvin, who came up with two turnovers in the first half to thwart Texas Tech drives. He picked off Webb in the first quarter inside the OU 5. Then in the second quarter, after OU’s Charles Tapper stripped Tech tight end Jace Amaro, Colvin scooped up the ball. Colvin was also solid in coverage all night against Marquez, who had just four catches.

Best call: After Kliff Kingsbury dialed up a series of trick plays to give Tech a 24-21 lead, Oklahoma offensive coordinator Josh Heupel dialed one back. Heupel called a reverse pass, except instead of throwing the ball, wideout Lacoltan Bester weaved through the Tech defense for a 35-yard touchdown run. OU never trailed in the game again.

What it means: After three straight shaky performances, the Sooners re-established their standing in the Big 12 race, with a Nov. 7 road trip to unbeaten Baylor up next. Tech is still alive, too, but could have taken a big step forward by pulling off the upset in Norman.