For much of the past two seasons, as Jeff Tedford sat firmly on the proverbial hot seat, the question was whether California could afford to fire its winningest coach. There was no buyout in Tedford's contract, so it would cost nearly $7 million to dispatch him, and that didn't include paying off his coaching staff.
And, of course, there were issues of loyalty. Tedford transformed a program that went 1-10 and played in a crumbling, half-empty stadium the season before he arrived, building it into a consistent winner that could afford massive facility upgrades.
On Tuesday, Cal administrators concluded that they couldn't afford not to fire Tedford, who completes the longest continuous, and current, tenure in the Pac-12 with an 82-57 record in 11 seasons in Berkeley.
The reasons for the not-unexpected firing are obvious. Tedford is 15-22 overall and 9-18 in Pac-12 play since going 8-5 in 2009. The Bears went 3-9 this year, the worst record of Tedford's tenure, including a five-game losing streak to end the season. Crowds at newly remodeled Memorial Stadium were dwindling, threatening Cal's Endowment Seating Program, which was supposed to play a central role for financing the stadium renovation.
Over the past four seasons, California lost 16 games by at least 17 points, and it is riding a three-game losing streak in the Big Game to Bay Area rival Stanford, which could end up in its third consecutive BCS bowl game this January.
The program has been in a downward trend and showed no signs this season of reversing that negative momentum. Fans were turning away just when they -- and their money -- were needed most. So, it was decided, a coaching change was critical to reverse the tide.
“This was an extraordinarily difficult decision, one that required a thorough and thoughtful analysis of a complex set of factors,” Cal athletic director Sandy Barbour said in a statement. “Ultimately, I believed that we needed a change in direction to get our program back on the right track. Cal football is integral to our department and our university, and its influence can be felt well beyond the walls of Memorial Stadium."
So what's next? Well, Cal first has to decide how much it's willing to pay.
Tedford's 2012 salary is $2.3 million, which is a lot to most of us but not that much among elite coaches, particularly when you adjust for the Bay Area's cost of living. That's like making $1.6 million if you lived in Tuscaloosa, Ala. If Cal wants to pursue, say, Cincinnati's Butch Jones, they'd have to pay him $2.3 million just to match the value of Jones' current $1.6 million salary.
A front-line head coach likely will cost at least $2.5 million to $3 million. And then you have to hire his staff. Top coordinator salaries have risen to between $500,000 and $1 million. Washington is paying defensive coordinator Justin Wilcox $750,000 this year.
So this could get expensive.
Of course, the Bears also could do what they did when they hired Tedford away from Oregon: Find a hot coordinator.
Names you likely will hear: Wilcox, Oregon offensive coordinator Mark Helfrich, Stanford offensive coordinator Pep Hamilton and Stanford defensive coordinator Derek Mason.
Bears fans have been frustrated by Cal's QB play since Aaron Rodgers went to the NFL. Well, UCLA offensive coordinator Noel Mazzone rebuilt two offenses -- and two QBs -- in the past two seasons (at Arizona State and now with the Bruins).
Then you could trot out some other hot names in no particular order: Charlie Strong, Louisville; Art Briles, Baylor; Sonny Dykes, Louisiana Tech; Willie Taggart, Western Kentucky; and Gary Anderson, Utah State.
And coordinators: Kirby Smart, Alabama; Chad Morris, Clemson; Todd Monken, Oklahoma State; Brent Venables, Clemson; Lorenzo Ward, South Carolina; Kalani Sitake, Utah; Pat Narduzzi, Michigan State.
Or Cal could look to the NFL.
From the Cal statement: "Barbour said that a national search for a new head coach, which will be aided by the firm of DHR International, will begin immediately. She did not indicate a timetable for hiring a replacement, adding that Cal Athletics will have no further comment on the search until a new coach has been selected."
Tedford will land on his feet. He is plenty respected among other coaches. Don't be surprised if he lands another job in a major conference. Or the NFL.
He has proved he can build a program. As we've previously noted, in 24 seasons before he arrived in Berkeley -- 1978 to 2004 -- Cal won three or fewer games 10 times while winning seven or more games four times. Tedford suffered just two losing seasons in 11 years and has won 10 games twice and nine games once. Before he took over, Cal's last winning season came in 1993.
But football is a zero-sum game. You either win or you lose. Tedford set an early pattern of winning, but losing was the recent trend. The program seemed to plateau, then slide.
Further, Stanford's fortunes were rising, as were other Pac-12 teams with new coaches, such as UCLA, Arizona and Arizona State.
In the big business of college football, losing isn't accepted, particularly when rivals are winning.