Iowa's 2012 recruiting class included two Floridians in wide receiver Greg Mabin (Fort Lauderdale) and defensive end Daumantas Venckus-Cucchiara (Weston). The Hawkeyes' most recent recruiting haul included no players from the Sunshine State -- a first in the Kirk Ferentz era.
This is no accident.
I must have missed it from last winter, but Ferentz said he's no longer assigning an assistant coach to recruit Florida. Then Tuesday night, Iowa recruiting coordinator Eric Johnson told an I-Club gathering in Des Moines that Florida is no longer a priority area for the program's recruitment.
I think I just choked on some orange juice and spilled some sun screen.
We're talking about Florida, right? The state that produced four of the top six players and 22 of the top 100 players in the 2013 class, according to ESPN Recruiting? The state often grouped with Texas and California as the nation's top recruiting hotbeds?
Yes, that Florida.
All but two Big Ten teams (Iowa and Michigan) signed at least one Floridian earlier this month. Indiana and Purdue both signed five.
The Iowa coaches think the program needs to concentrate recruiting closer to campus. The (Cedar Rapids) Gazette's Marc Morehouse notes that Iowa went to St. Louis, a city that has produced recent stars like Adrian Clayborn and Marvin McNutt, for three recruits in the 2013 class. Iowa also has had recruiting success in other Midwestern cities like Chicago and Indianapolis, and signed a Detroit prospect (safety Desmond King) on Feb. 6.
There's nothing wrong with prioritizing your backyard and places where you've had success. But ignoring Florida just doesn't make a lot of sense.
Iowa did well in the Sunshine State early in Ferentz's tenure, luring players like defensive tackle Colin Cole, linebacker Abdul Hodge and wide receiver Mo Brown. Former assistant Bret Bielema was Iowa's primary recruiter in Florida and left the Hawkeyes following the 2001 season, but other Iowa assistants continued to recruit the state.
As pointed out here and here, Iowa has had many more misses than hits with Florida prospects since 2002. Several players transferred, including running backs Jeff Brinson and De'Andre Johnson. The jury is out on other Florida recruits, including quarterback Jake Rudock, who could start this coming season.
I'm still waiting for a good reason for Iowa to back away from Florida. Sure, Iowa has had a run of bad luck with Florida recruits. But should it stop trying? I can think of 22 reasons -- and many more from the 2013 class -- to keep investing time and money there.
Big Ten teams can't expect to compete at a national elite level by recruiting solely in the Midwest. Prioritizing states like Florida -- along with Georgia, Texas and California -- is a must for Big Ten programs.
It's great to see coaches develop talent and several Big Ten programs, including Iowa, have done that well over the years. But there's a ceiling for teams trying to win with overlooked recruits from the heartland. Too many Big Ten teams -- not just Iowa -- seem to fall into this trap. Penn State just signed its first Florida recruit (safety Neiko Robinson) in more than a decade. That's insane.
It still comes down to talent, and there's just more of it in the South. Big Ten teams need to compete in states like Florida. Will they get all the top players? Of course not. But with the right coaches and strategy, they can help their teams get better.
Sure, Iowa lost Bielema, who continued his Florida recruiting push as Wisconsin's head coach and will carry it on at Arkansas. Iowa lost another Florida recruiter when Rick Kaczenski left for Nebraska in 2011.
But Ferentz has had plenty of chances to hire assistants with Florida roots the past two seasons. Iowa's staff is in an unprecedented period of flux, and Ferentz has brought in six new assistants since the end of the 2011 season. None of them could help Iowa made inroads in Florida?
Look how Nebraska secondary coach Terry Joseph, hired last March, has helped the Huskers' recruiting efforts in the South. The same goes for new Big Ten assistants like Everett Withers at Ohio State. Wisconsin would have loved to retain assistant Charlie Partridge because of his recruiting clout in Florida.
Perhaps Iowa can build itself back into a Big Ten title contender without investing in Florida. Re-establishing itself in cities like St. Louis certainly is a good sign.
But Ohio State's coaches continue to mine the South, and Michigan is ramping up its Southern recruiting efforts as well.
In recruiting, you follow the talent. You flock to it. You compete for it.
You don't turn your back on it.