Last year, the chant of "We're No. 2! We're No. 2!" was heard in both Pac-12 and Big 12 country.
That other conference, however much it makes folks grumble, gets to be No. 1 until somebody dethrones it. But the debate among Pac-12 and Big 12 fans for second place was a spirited one.
The Big 12 just clipped the Pac-12 in the ESPN.com Stats & Info power rankings by 0.6 points after going 2-1 versus the Pac-12 in bowl game, with Baylor whipping UCLA in the Alamo Bowl and Texas outlasting Oregon State in the Holiday Bowl.
Of course, Oregon, the Pac-12 North runner-up behind Stanford, blew out Kansas State, the Big 12 champion, in the Fiesta Bowl, and Arizona beat Oklahoma State in the regular season -- by 21 points -- to even the conferences' overall mark at 2-2. So even then there was some wiggle room.
The Pac-12 went 4-4 overall in bowl games, winning two BCS bowls, while the Big 12 went 4-5, losing its only BCS bowl. Both conferences finished with three Top 25 teams, but the Pac-12 had two teams in the top-seven compared to no top-10 teams for the Big 12.
Like we said: It was close. And highly subjective to judge.
This is all prelude to the new Pac-12 bowl agreements, which haven't yet been officially announced but we can strongly conjecture upon.
What the Big 12 could always counter in bowl matchups with the Pac-12 is a lower seed. The past three Alamo Bowls matched the No. 1 non-BCS bowl Pac-12 team against the No. 2 non-BCS bowl team from the Big 12. The Holiday Bowl featured the No. 2 Pac-12 team against the No. 4 team from the Big 12.
(There's even a Pac-12 counter to this, with the Pac-12 sending two teams to BCS bowl games the past three years an the Big 12 sending just one during the same span, which thereby evening out the seeds).
Guess what, though? Since the Pac-12 signed on with the Alamo Bowl, the Big 12 is 3-0 against it. Baylor beat Washington in 2012 and Oklahoma State crushed Arizona in 2011.
But the new bowl contracts likely will match the No. 1 non-playoff/non-Rose Bowl Pac-12 team vs. the No. 1 non-playoff/non-Sugar Bowl Big 12 team.
Previously, the No. 1 non-BCS bowl Big 12 team played in the Cotton Bowl, which got the Big 12's No. 1 non-BCS bowl team but is now part of the College Football Playoff. Big 12 commissioner Bob Bowlsby has already commented on the change for his conference.
What does that upgrade mean for the Pac-12?
Well, if we go by teams that played in the Cotton Bowl that means UCLA would have played No. 11 Oklahoma, Washington would have played No. 11 Kansas State and Arizona would have played No. 18 Texas A&M.
Now, these trades aren't exact and aren't always better because bowls have their own selection politics. For example, No. 16 Oklahoma State was ranked higher than Texas A&M in 2011 but the Cotton Bowl preferred a Texas-based team.
Still, this means the bowl competition for the Pac-12 is moving up. It will be a test worth watching.
And the No. 1 non-BCS bowl Big 12 team might like getting out of the Cotton Bowl rotation. The Big 12 has lost nine of the past 10 Cotton Bowls to the SEC, and the lone victory was No. 7 Missouri over No. 25 Arkansas in 2008. Of course, the Tigers are now in the SEC.
By the way, the Big 12 and Pac-12 also appear headed to a matchup in the Buffalo Wild Wings in Sun Devil Stadium -- the Big 12 likely will be replaced by the Big Ten in the Holiday Bowl -- so the conferences will matchup at the top as well as measure each other's depth.
While both conferences would like to move up to No. 1, neither wants to yield the perception of being at least No. 2. The Alamo Bowl will provide a nice annual measuring stick for the two conferences.