Posted by ESPN.com's Tim Griffin
It was getting obvious that most fans at Darrell K. Royal/Texas Memorial Stadium were getting a little bored.
The appearance of Matthew McConaughey hyping his "Surfer Dude" movie stirred them more than anything Texas QB Colt McCoy had done earlier in the game against Florida Atlantic University's undermanned defense.
That was until late in the fourth quarter, when the biggest response of the second half came after the final score of Arkansas State's 18-14 upset over Texas A&M was flashed on the giant Godzillatron scoreboard. It prompted a celebratory cannonade from the handlers of Smokey the Cannon down on the field and chants of "Poor Aggies" from some fans in the stadium.
That jubilant reaction wasn't shared among Aggie fans or by officials at the Big 12 offices in Dallas, who understand that a loss by one of their member institutions to a non-BCS school isn't good for business.
But that reaction is being shared today in other conference offices around the country. The Aggies aren't alone. Virginia Tech, Pittsburgh, Michigan and Mississippi State all know what it feels like to lose to non-BCS schools in their opener.
The Aggies' loss was the only real blemish in the Big 12's 10-2 opening weekend. Baylor was expected to lose to No. 23 Wake Forest, although they might have found their quarterback of the future with a strong debut by Robert Griffin.
The conference's most impressive winners during the first weekend of the season included Oklahoma State, Oklahoma, Texas and Colorado. The Buffaloes punctuated the weekend with a strong 38-17 debut over Colorado State, as heralded freshman running back Darrell Scott showed flashes of why he was the nation's top running back prospect by some recruiting services. And his uncle, Josh Smith, also wowed the crowd with a 93-yard kickoff return for a touchdown.
This weekend will feature few challenges for the Big 12, as only one conference school will face a challenge against an opponent from a BCS conference. Oklahoma will host Cincinnati while the 11 other conference members all will opt for weaker opponents.
Which will mean they will face the challenge of trying to win a game they are supposed to win -- which isn't nearly as easy in college football today than it might have been a few years ago.
Here's a collection of morning links in honor of Labor Day. Enjoy the holiday.
Dallas Morning News columnist Chuck Carlton writes that Mike Sherman's honeymoon at Texas A&M is over after only one game.
The San Antonio Express-News' Mike Finger ranks the Big 12's most embarrassing nonconference losses in history. And yes, A&M's 18-14 loss against Arkansas State is included, checking in at No. 4. Finger also writes that Dennis Franchione still is a handy scapegoat for the Aggies' loss.
Missouri WR Jeremy Maclin is expected to return to practice this week after an MRI Sunday revealed a strained peroneal tendon in his twisted left ankle.
Colorado notched an impressive victory over cross-state rival Colorado State that was the largest margin in the series since 2001. The victory left CU tackle George Hypolite in a chipper mood when he told the Boulder Camera: "We're 1-0, so obviously we're still in the national championship picture."
Rocky Mountain News columnist Dave Krieger writes how Colorado QB Cody Hawkins starred in his big performance in the Buffaloes' victory over Colorado State. I really enjoyed it," he said. "I get to look unathletic in front of millions of people."
The Kansas City Star's Mike DeArmond writes of concern about Missouri's secondary after the Tigers were blistered for 451 yards in their victory over Illinois.
Omaha World Herald columnist Tom Shatel isn't ready to break out the Blackshirts after Nebraska's less-than-impressive 47-24 victory over Western Michigan.
Oklahoma State TB Kendall "Spud" Hunter emerged as a prime offensive weapon, rushing for 107 yards in the Cowboys' impressive victory over Washington State,
The impressive debut by Oklahoma State has Bill Haisten of the Tulsa World writing about the potential for a 5-0 start for the Cowboys.
Texas Tech players were angry about their struggling opening-game performance in a pedestrian 49-24 triumph over Eastern Washington.
Texas' balanced offense in its season-opening victory over Florida Atlantic was picked apart by the Austin American Statesman's Suzanne Halliburton.
Only a thunderstorm that delayed Oklahoma's 57-2 beat-down of Tennessee-Chattanooga could derail the Sooners, the Norman Transcript's John Shinn writes. The Sooners scored on seven straight possessions before the storm hit.
Kansas struggled running the ball against Florida International, posting only 128 yards on the ground. It marked only the second time in the last 18 regular-season games the Jayhawks failed to rush for at least 160 yards.
Despite producing five touchdowns in Kansas State's season-opening victory over North Texas, KSU QB Josh Freeman tells the Wichita Eagle/Kansas City Star's Jeffrey Martin that he would grade himself a "B-minus."
Former Iowa State coach Dan McCarney is fine, thank you, as Florida's defensive line coach.
The Waco Tribune-Herald's John Werner writes that Robert Griffin is arguably the most gifted athlete that Baylor has ever had at quarterback. And his youth doesn't concern Art Briles with installing him as the team's starting quarterback. "I feel Robert is the quarterback most capable of helping us put points on the board," Briles said. "No matter what his birth certificate says, Robert is that person."