CHICAGO -- The Big Ten reported another record revenue total for the past fiscal year, and although its members on average sponsor many more sports than their counterparts in the SEC, athletic directors say their football programs have the financial resources to compete at the highest level.
"We all make the investments necessary in football," Ohio State athletic director Gene Smith said at the spring meetings.
Smith cited the higher salaries Big Ten programs like Ohio State and Michigan are now paying top assistant coaches, a push that accelerated at Ohio State when head coach Urban Meyer arrived. Still, the Big Ten on average pays assistants less than SEC programs. Many of the nation's highest-paid assistants are also in the ACC and Big 12.
But according to Smith, who oversees 36 varsity sports at Ohio State, money isn't holding back Big Ten football. He instead looks to the league's other major sport, men's basketball, as a road map for greater success on the gridiron.
While Big Ten football took a beating on the field and in public perception last fall, Big Ten basketball enjoyed the label of "nation's best conference" during the 2012-13 season.
"What we need in our football programs is really what we endured this past year in basketball," Smith said. "We had huge stability among our basketball coaches."
Michigan State basketball coach Tom Izzo just completed his 18th year at the helm in East Lansing, while Wisconsin's Bo Ryan just finished his 12th campaign. Other coaches like Ohio State's Thad Matta, Purdue's Matt Painter, Michigan's John Beilein and Indiana's Tom Crean are no longer newbies at their schools.
Big Ten football, meanwhile, has only one coach -- Iowa's Kirk Ferentz -- who has been in his post longer than six seasons.
The second part of the football equation, according to Smith, is "strategic, high-level recruiting."
It's undeniable that more Big Ten basketball programs consistently recruit at a nationally elite level than Big Ten football programs. In basketball, it's not just the usual suspects -- Michigan State, Indiana, Michigan, Ohio State -- but others (Illinois, Purdue) that can rise up.
"Part of that is recruiting in geographies where, frankly, the people are," Smith said. "We do not enjoy the environment that we had in the '70s and the '80s in Michigan and even some parts of Ohio or Pennsylvania or Illinois. Families aren't there. We've got to go to where they are."
College football and college basketball are different sports with different challenges in recruiting, but comparisons are always made, as Smith did this week. If Big Ten football can regain greater coaching stability and spread out its recruiting reach, more success should come.