Roughly 90 percent of college football programs would be thrilled to win 10 games in a season. Oklahoma is not one of those programs.
Sharing a Big 12 title? That trophy is a whole lot less satisfying when there are seven others waiting in the trophy case since 2000 that weren't shared with anybody.
"Our expectations are different than everybody else. Everybody’s not Oklahoma," defensive coordinator Mike Stoops said. "When you have Oklahoma across your chest, you expect to win championships, and that’s never going to change here."
He knows firsthand. Stoops helped his brother, coach Bob Stoops, win Oklahoma's seventh national title back in 2000, and the Sooners came up short two more times, once losing in the title game with Mike Stoops in 2003 and again a year later with Stoops coaching at Arizona. Without him coordinating the defense, the Sooners gave up 55 points to USC, more points than any team has ever scored in the BCS National Championship Game.
Arizona fired Mike Stoops six games into the 2011 season, and the Sooners' struggling defense needed an offseason jolt, despite winning 10 games that same season. Mike Stoops returned and brought assistant Tim Kish with him to coach linebackers and help coordinate the defense.
"Sometimes change is good, new ideas are good always, and change is good sometimes," Mike Stoops said. "That happens for whatever reason, and whether it’s complacency or just being stagnant, those things occur. Just trying to reinvent ourselves is something we need to do."
In 2012, there were more late-season defensive struggles after a strong start, but yet again, a 10-win season and a shared Big 12 title weren't enough. Losing three games isn't good enough, and nobody wants to hear that all three losses came to teams that spent time in the top five last season. The Sooners want to get back to competing for national titles, and Bob Stoops went the route of coaching changes to help get Oklahoma back there.
Assistant coaches Jackie Shipp and Bruce Kittle were shown the door, along with offensive line coach James Patton. The Sooners scooped up Bill Bedenbaugh from West Virginia to replace Patton and brought in Jerry Montgomery from Michigan to coach the defensive line. Jay Boulware filled Kittle's spot on the staff after coaching tight ends at Auburn. The Sooners' reboot was complete, and they're working toward results in the spring.
"[They bring] a new perspective in some areas, new ideas. They’re not drastic changes," Mike Stoops said. "Obviously, the coaches we had in here were involved and knew our systems well, but there’s always little changes in technique and little things schematically that can help you, so we’re always looking for fresh ideas."
Ten wins tastes bitter when you're used to winning 11 or 12, which can be the difference between proving yourself as a very good team and a great team. Oklahoma won at least 12 games six times since 2000 and 11 games on three more occasions. Ten wins isn't good enough, and a few former players and one famed coach were more than willing to speak up about it, echoing fan concerns.
Barry Switzer started it in September when he told one local paper that the Sooners "just don't have the talent."
"We’re not as good as we have been," Switzer said. "We don’t have the Tommie Harrises or Gerald McCoys squatting down there in the middle [of the defensive line]."
Offensive lineman Jammal Brown, an All-American who played in Norman from 2000 to '04, said he was "mad as hell" about the Sooners' 28-point Cotton Bowl loss to Texas A&M to cap the 10-win season, calling the Sooners "soft." CBS analyst Spencer Tillman, a Sooners running back in the '80s, said Oklahoma lost concentration on what made the program great in the first place.
Considering the Sooners let Shipp go at the end of the season, it's hard to believe Bob Stoops didn't agree in part with what Switzer had to say. As for the rest of it?
"We may not be as skilled at some of the positions as we want to be, but our toughness and pride is what made Oklahoma what it is, whether it was Bud Wilkinson or Barry Switzer or Bob Stoops, I think that’s the common thread that goes to being a great team," Mike Stoops said.
"Some of those, from the outside, may have felt like we didn’t have that common thread between us. I never felt that; I always thought our teams played hard and together. They’re certainly entitled to their opinions, you know. We’ve got to look at ourselves, and if it’s true, we need to change it. The things we needed to change, we’re working on changing, and nobody knows our program like we do.
"There’s areas we certainly need to get better at, and we’re aware of those. Some of those take time. Some of those take adjustments each day to get better."
The Sooners lose a four-year starter at quarterback in Landry Jones from last year's team, along with seven starters from Mike Stoops' defense. The task of winning more than 10 games seems difficult in a Big 12 that's deeper than it has ever been.
"We just need to get better, again, individually and schematically and play better across the board and come up with better ideas and a better scheme. We’re not far off when you look at the big picture," Mike Stoops said. "We had a chance to win 12 games, we lost them all late in the game and down the stretch and didn’t make the plays we needed to, but again, we’re not that far off."