The “Who Dat Nation” is among the top-3 fan bases in the NFL, according to a study by Forbes. The New Orleans Saints’ fan base ranks third in the league behind the Green Bay Packers and Denver Broncos.
Forbes used five criteria to determine the rankings: hometown crowd reach (defined by Nielsen Scarborough as a percentage of the metropolitan area population that watched, attended, and/or listened to a game in the last year), three years worth of television ratings (per Nielsen), three years of stadium attendance based on capacity reached, three years worth of merchandise sales (per NFLShop.com) and social media reach (a combination of Facebook likes and Twitter followers based on the team’s metro area population).
The Saints ranked first among all NFL teams in both TV audience and stadium attendance and second in hometown crowd and social media rank. The only area where they “fell short” was merchandise sales, which ranked 10th.