Showtime has pulled out all the stops for the first event in its 11-city, two-country tour to hype the Sept. 14 showdown between pound-for-pound boss Floyd Mayweather and Mexico's Canelo Alvarez.
Mayweather and Alvarez will meet and greet fans on Monday at the Pedestrian Walk in Times Square, on Broadway between 46th and 47th streets. Fans are encouraged to arrive by 2 p.m.; a news conference is set to start at 3 p.m.
"An event this big deserves a big stage -- and there's no bigger public stage in NYC than Times Square," Showtime boxing boss Stephen Espinoza told NYFightblog.
"The symbolic hub of New York City is the perfect place to host the kick-off for the biggest boxing event of the year."
The Mayweather-Alvarez fight will take place in Las Vegas.
Here are the dates for the prefight tour:
• Monday: New York
• Tuesday: Washington
• Wednesday, June 26: Grand Rapids, Mich., and Chicago
• Thursday, June 27: Atlanta
• Friday, June 28: Miami
• Sunday, June 30: Mexico City
• Monday, July 1: Houston and San Antonio
• Tuesday, July 2: Phoenix and Los Angeles