John Mara does ice bucket challenge

EAST RUTHERFORD, N.J. -- New York Giants president and CEO John Mara accepted an ice bucket challenge on behalf of ALS research, and wide receiver Victor Cruz did the honors, pouring a bucket of freezing cold ice water all over his boss outside the team’s practice facility.

Cruz had nominated Mara to take the challenge after doing so himself on Sunday.

It is for a good cause, in an effort to raise money and awareness in the fight against Lou Gehrig’s Disease.

The challenge has gone viral on social media. You can read more about it here.