1. It's New York. It's the No. 1 media market in the country, with a fan base absolutely craving a Super Bowl. Saturday marks the 44th anniversary of the Jets' one and only Super Bowl title. Rebuild the Jets into a championship team, and you're a legend. Any person with a shred of competitive arrogance would want to be The Man that delivers a Lombardi Trophy.
2. The honeymoon period. No one will expect an overnight miracle. The quarterback situation is a mess and the salary cap is a problem, so the fans and media will be patient -- to an extent. Chances are, 2013 will be a rebuilding year, a free pass. After that, the pressure will mount gradually, but this isn't a win-now situation.
3. Tom Brady can't play forever. He'll be 36 by next opening day, entering the final two years of his contract. When Brady calls it quits, the Patriots will fall back to the pack, leveling the playing field in a division owned by Brady and Bill Belichick for more than a decade.
4. Building blocks. Yeah, the Jets have a few. In fact, they have top-of-the-line players at three of the premium positions -- CBs Darrelle Revis and Antonio Cromartie, LT D'Brickashaw Feguson and C Nick Mangold. They also have an ascending player in DE Muhammad Wilkerson. It's not like the roster is bereft of talent.
5. Facilities. The Jets have a state-of-the-art complex, an attractive recruiting tool during free agency. It's nestled in a suburban area in northern New Jersey, away from the hustle and bustle of Manhattan. Hey, quality of life is important.