The New York Jets tweaked their ticket prices, dropping prices in the upper deck but raising them in the lower level -- the team's first increase since 2011.
In 2013, the Jets owned the third-highest average ticket price in the NFL ($110.28), according to Team Marketing Report's fan-cost index. That figure could end up dropping about a dollar, based on the new adjustments, announced Monday by the team.
The price in the upper deck, where there are no PSLs, will drop by an average of 10 percent, according to the team. President Neil Glat, in a phone interview, said the goal is to increase the number of season-ticket holders in the upper deck.
The mezzanine prices will remain unchanged, but the lower level will jump by an average of three percent. Overall, the average price in the stadium will drop one to two percent.
In 2012, the Jets had the highest average price in the league, according to the fan-cost index. Then came a 6-10 season, followed by 8-8.
"We understand the sacrifices many of our fans make to attend our games," Glat said. "We carefully study and assess market demand based on many factors, including the secondary market, prices around the National Football League, and prices for other sports and entertainment offerings in the New York market. Our goal is to maximize the number of season ticket holders in our building in an effort to create a substantial homefield advantage."