While everyone wants a piece of Jeremy Lin, some are just trying to make sure he doesn't run away with his new-found fame.
One of them is Nike, which, according to the Beijing Business Today, has extended its contract with the Knicks' point guard less than three weeks after he became a global phenomenon.
Nike didn't confirm yes or no, as the company does not disclose details of its relationships with athletes.
ESPN Radio reported last week that Nike was planning to release a customized sneaker in the Knicks' blue and orange colorway with "Lin" on the back of the heel.
Marc Ganis, the owner of SportsCorp Ltd., told the New York Daily News that Nike's original deal with Lin was most likely limited, which would explain the renegotiations, and that the new contract could pay him between $2 million and $4 million.
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