Raymond Felton has signed a partnership deal with Under Armour, becoming the global footwear and apparel company's first NBA endorser in the New York market.
"Under Armour is taking basketball to the next level with innovative products providing players, like myself, real performance benefits," he said. "From everything I've seen, I know the brand is really committed to growing the game at the NBA, college, high school and youth platforms. I'm looking forward to sharing my insights with the team and being a part of the Under Armour basketball movement."
The terms of the contract were not disclosed, but it's a multi-year agreement. Previously, Felton was tied to adidas.
Since the start of the season, Felton has been wearing Under Armour's Micro G Torch sneaker, but the deal wasn't made official until Thursday. UA was attracted to Felton because he entered the season as an underdog with something to prove.
In 2011-12, he was coming off his worst season in his eight-year career, but he joined the Knicks in much better shape and has exceeded expectations, averaging 15.8 points and 6.3 assists per game. Through the team's recent offensive struggles, the players have all pointed to Felton as a much-needed pick-me-up.
Now, Under Armour's announcement comes just a few days before Felton makes his return from a broken right pinkie suffered on Christmas Day.
Felton's Torch sneakers, which feature his initials "RF" and No. 2 on the tongue, will come in white and orange for home games, and blue and orange for the road. He'll also be presented with different options to mix it up, and special colorways for big matchups and the playoffs.
While Felton's kicks won't be made available anytime soon, the Torch in other colors is available at retail for $90. The shoe's special features are its Micro G internal foam cushioning system and reflexivity, giving it a glow-in-the-dark type look at night.
Two other NBA players who are wearing the Torch this season include Bobcats point guard Kemba Walker and Nuggets forward Corey Brewer. Beyond the league, it's the team shoe for Boston College, Maryland, Northwestern, South Florida and Temple.
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