Each day from now until Feb. 2, ESPNNewYork.com will take you inside the challenge of staging the most unpredictable NFL title game ever. There are 83 days to the Super Bowl.
Marc Jason expects everything to happen at the last minute, but the president of Total Entertainment only has to leave his Carlstadt, N.J., office and take a short walk to MetLife Stadium to see the potential of this Super Bowl.
“New York is a place where you want to shout a little louder,” he said.
His company is looking to produce parties in unusual event spaces. How about an airplane hangar for a party of 2,000 complete with player autographs, a turf field, cheerleaders and a booth where you can record an attempt at sports broadcasting? Jason can make that come to life.
“You want people to feel the football energy,” Jason said.
Party planners on both sides of the river are gearing up for the first Super Bowl in the financial capital of the world. Corporate events are always a huge part of the Super Bowl scene, and usually start the week before the Super Bowl is set to kick off. Thursday, Friday and Saturday bring a rush of big-event spaces filled with thousands of people for magazine-sponsored parties and NFL bashes.
Jason even volunteers to clear out his offices if a client wants to host a party right across the street the stadium. No one has asked him yet, but as things get more frenetic closer to Feb. 2, who knows?
“You know it’s going to be last-minute,” Jason said.
Come back daily for more on the issues, logistics and personalities surrounding Super Bowl XLVIII.