IRVING, Texas -- Tuesday marked the 25th anniversary of Jerry Jones’ purchase of the Dallas Cowboys and Texas Stadium for $140 million.
The highs have been high, but the lows have been low, especially since the Cowboys last won a Super Bowl in the 1995 season.
Here we will look at Jones’ top five moments as the Cowboys' owner and general manager while realizing that a large segment of the fandom will not give him any credit for what happened in the early years when Jimmy Johnson was around.
1. How do you like those Super Bowls?
The Cowboys won three titles in Jones’ first seven years as owner. They became the first team to win three Super Bowls in a four-year span, becoming the team of the 1990s with the Triplets -- Michael Irvin, Troy Aikman and Emmitt Smith -- becoming household names. The Cowboys beat the Buffalo Bills in Super Bowls XXVII and XXVIII by a combined score of 82-30. They claimed Super Bowl XXX with Barry Switzer as coach by beating the Pittsburgh Steelers 27-17, exacting some revenge for the ‘70s Cowboys who could not beat Terry Bradshaw & Co.
2. Hiring Jimmy Johnson
Jones expressed regret Sunday about the rushed nature of firing legendary coach Tom Landry, but there is no doubt he made the right decision in bringing his former college teammate Johnson with him to the Cowboys. Johnson was the best coach in college football at the time at the University of Miami and brought a brashness that took the NFL by storm. The Cowboys suffered greatly in 1989 by going 1-15, but by Johnson’s second year they were competing for a playoff spot in the final week of the season and winning a playoff game by the third year. By Year No. 4, Johnson had his first of two straight Super Bowl wins. It ended badly between Jones and Johnson, wrecking what could have been a history-making era because of the egos of the owner and the coach.
3. The trade of all trades
This is where the Jimmy and Jerry camps will always be divided. If you were a Jimmy guy, he engineered the trade of Herschel Walker to the Minnesota Vikings. If you were a Jerry guy, he had the final say. Regardless of who you want to credit, the moment is in Jones’ era as owner and is among his biggest moments. The Walker trade brought about the formation of the Super Bowl teams. The Cowboys received five players and eight picks, turning those picks into Smith, Alvin Harper, Dixon Edwards and Darren Woodson. It might be the best trade in NFL history.
4. A new home
At $2.1 billion, there is no stadium like AT&T Stadium. This will be the monument Jones leaves whenever he is no longer the owner and general manager of the team. To get the stadium built, Jones acquiesced to a degree by bringing in Bill Parcells as coach in 2003 after three straight 5-11 finishes. With Parcells and the coach’s two Super Bowl wins, Jones could show people he was serious about winning and changing his ways. The stadium is unmatched in the NFL, if not the world, with its nightclub-type feel, center-hung digital board, retractable roof and sliding doors. The Cowboys might not have the same home-field advantage they had at Texas Stadium, but the stadium has delivered a Super Bowl, an NBA All-Star Game, numerous concerts and the upcoming Final Four.
5. Trading for Charles Haley
Again, this will divide the Jimmy and Jerry camps, but Haley was the piece to the puzzle who got the Cowboys over the top. It weakened the Cowboys’ biggest rival at the time, the San Francisco 49ers, and brought the Dallas defense an attitude it lacked. The signing of Deion Sanders in 1995 also weakened the Niners, but Haley brought two titles -- if not the third, as well. The drafting of Smith, No. 17 overall, was another top moment with him becoming the NFL’s all-time leading rusher. But Haley’s arrival brought to Dallas what the fans want most: Super Bowls.