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Lions lowering ticket prices again

In a nod toward the continuing economic challenges in Detroit, the Lions announced Wednesday morning they will cut prices on about 30 percent of the seats at Ford Field for the 2010 season. That translates into a total of about 19,000 seats. The price on the rest of the seats will remain unchanged.

It's the second consecutive year of selective cost reductions for the Lions, who have endured nine local television blackouts in the past two seasons. In 2009, the Lions had an announced attendance of less than 44,000 in four of their eight home games.

Details of the cost reductions can be found here. I credit the Lions for addressing their attendance issues with a bottom-line approach rather than resort to gimmicks in an attempt to get more fans to Ford Field. I'll also be interested to see if other NFL teams follow suit as we approach what owners suggest is a critical economic crisis in the league.