Samuel L. Jackson stars in Falcons' ad

I thought Matt Ryan was the face of the Atlanta Falcons the last two years and would keep that role for the next decade or so.

But that’s been interrupted, temporarily. Very shortly, television viewers in the Atlanta market are going to be seeing a new face of the Falcons. It’s actor Samuel L. Jackson. He has deep ties to the Atlanta area and he has filmed a commercial to go with the team’s “Rise Up’’ advertising campaign.

"I still remember hearing the PA announcer call out ‘tackle by No. 60 Tommy Nobis and I still have my Steve Bartkowski jersey," Jackson said. "It was an honor for me to bring this spot to life for the city of Atlanta and the Falcons. I have a lot of respect for what Mr. [Arthur] Blank has done with the organization and team, and I really believe the Falcons are headed in the right direction. Walking out to do this commercial at midfield of the Georgia Dome was a special experience for me.”

The commercial will begin airing on Atlanta television Monday. But I just watched and it’s very cool. You, too, can see it by clicking here.

Jackson’s basic message is that the Falcons have spent most of their existence “knocking on the door’’ and now it’s time to rise up. Jackson did his part. Now, it’s up to Ryan and his teammates to go out and make it happen.