The Tampa Bay Buccaneers, who didn’t sell out a single home game in 2010, announced they are making some significant changes to their pricing structure for 2011.
“Our organization has spent a lot of time listening to our fans at this time when our team is thriving and our economy is not," co-chairman Joel Glazer said. “As a result, we are now offering several pricing changes in response to our community’s needs.’’
The Bucs sent out a list of highlights of the changes in pricing.
Tens of thousands of season-ticket prices have been reduced by up to 20 percent, with adult tickets starting at $35 per game. In addition, youth tickets (16 and under) are now available for purchase in any upper level section at 50 percent off adult prices, starting as low as $17.50.
Select season parking has been discounted by up to 40 percent, now starting at $13.50 per game.
Season-pass holders will also receive 10 percent off of all stadium food, beverage and merchandise purchases.
The Buccaneers also have introduced a 10-month payment plan for season tickets.
Prior to this season, the Bucs had sold out every game since the opening of Raymond James Stadium in 1998. At various points in the early part of the previous decade, the team said it had an extensive waiting list for season tickets. But that waiting list disappeared, season-ticket sales dropped dramatically, and the Buccaneers had home games blacked out on local television for the first time in more than a decade. Many of the 2010 home games drew crowds of around only 40,000, even though the Bucs were one of the league’s most surprising teams. With the league’s youngest roster, they went 10-6 and narrowly missed the playoffs.