Forbes has its annual list of the values of all 32 NFL franchises. The NFC South has two teams that are worth more than $1 billion.
If you’re just going by recent on-field performance, you might be shocked at which two division teams are worth more than $1 billion.
The Carolina Panthers are No. 16 at $1.048 billion, a five-percent increase over last year. The Panthers haven’t had a winning season since 2008, but they do have some pretty good equity built up in a privately-held stadium that opened in 1996.
The Tampa Bay Buccaneers, who have been inconsistent and struggled at the box office in recent years, are just two spots behind the Panthers. The Bucs are valued at $1.033 billion, a five-percent increase over last year.
Surprisingly the NFC South teams that have won big in recent years are valued at less than $1 billion.
The New Orleans Saints came in at No. 23 with a $971 million value, a one-percent increase over last year. The Atlanta Falcons came in at No. 28. They’re valued at $837 million, a three-percent increase over last year. If the Falcons do get that new stadium with a retractable roof, I think they’ll easily make the leap over the $1 billion line.