It’s now official. The Louisiana Superdome has become the Mercedes-Benz Superdome.
A news conference was just formally held to announce that Mercedes-Benz USA has bought the naming rights to the Superdome for 10 years.
Louisiana Governor Bobby Jindal, Saints owner Tom Benson and executive vice president Rita Benson LeBlanc and officials from Mercedes-Benz took part in the ceremony.
“This announcement today means we are gaining the partnership of a world-class company while generating savings for Louisiana taxpayers,’’ Jindal said. “This partnership agreement is estimated to significantly reduce or eliminate taxpayer funding currently spent to support the Saints. From a place of last refuge in Hurricane Katrina, to a facility where we recently invested $85 million for improvements to help attract corporate sponsorship from world-renown Mercedes-Benz USA, the Superdome is a symbol of our State’s success in not only rebuilding, but building back better than ever. Louisiana is making a comeback and the nation is taking notice.”
Jindal’s right on this one. I’ve been to New Orleans many times since Hurricane Katrina and see improvements every time I go back. The Saints have played a major role in that comeback and the selling of the naming rights should help the entire state.
“We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the state of Louisiana would be proud of,’’ Benson said. “The investment being made by a premier international brand who believes in ‘the best or nothing,’ is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”