Feisty response is classic Jeff Fisher

St. Louis Rams coach Jeff Fisher projects a confidence born of experience and a competitive nature. His response in March to a question regarding the San Francisco 49ers' and Seattle Seahawks' high-profile offseason moves captured this dynamic.

"They've gotta play us, too," he said then, without needing to mention the Rams' 2-1-1 record against those teams.

So, when Fisher thought former Cleveland Browns quarterback Bernie Kosar unfairly criticized his team while offering color commentary on a recent preseason game, he did not defer meekly. Fisher even got personal when he alluded to "issues" that have been "well documented" regarding Kosar.

These are your Rams under Fisher: confident, unapologetic, nobody's lovable underdog. Consider this the latest reminder that the NFC West goes more than two deep.