EARTH CITY, Mo. -- Sunday's Rams-Cardinals game will be televised locally in St. Louis, but it won't be easy to find in many other places around the country.
The Rams met the necessary requirements to have their regular-season opener broadcast within the market. But despite a building buzz around town for the opener, only 6 percent of the nation will see the game.
Through all of the lean years the Rams have had recently, they've managed to find ways to stay televised locally. But they are one of only two late games on Sunday's slate. Running opposite the 2012 playoff rematch between San Francisco and Green Bay, the Rams and Cardinals won't be seen by many eyes.
Of course, the Rams will get plenty of opportunities this season to show what strides they've made since their 7-8-1 finish a year ago. They will host two prime-time games (Week 4 against San Francisco, Week 8 against Seattle), and next week's match-up against Steven Jackson and Atlanta will likely draw some national attention.
As with most things, the networks' respect is earned only by winning. The Rams showed enough improvement to get some love with their prime-time contests, but if they want to start drawing bigger and better time slots in the normal run of things on Sundays, they'll need to get off to a good start this season and build on the strides made last year.
Here's our quick rundown of what we had right in this space yesterday. ... We started with the breakdown of Sunday's game with Cardinals reporter Josh Weinfuss and I kicking around a variety of topics. ... From there, my look at how the Rams have gone about building their offense around quarterback Sam Bradford. In the piece, I speak to Bradford's Oklahoma offensive coordinator Kevin Wilson and draw connections between how the Rams have handled their offensive revamp and how OU handled it when Bradford was taking over as the starter. ... We also had a quick injury report, including the four Rams who have already been ruled out for Sunday.
Over at Grantland, Bill Simmons offered a look around the NFL with his annual predictions. He has the Rams and Cardinals lumped in an unfortunate position called "The Short Straws."
St. Louis Post-Dispatch columnist Bernie Miklasz offered 19 quick hits on the upcoming season, one for each year the Rams have been in St. Louis.
Miklasz and fellow columnist Bryan Burwell also offered a video preview of Sunday's game.
Post-Dispatch writer Jim Thomas provided further explanation of defensive end Eugene Sims' contract, with some interesting details about playing-time bonuses that could raise his value in the coming years.
Finally, Ben Frederickson of Fox Sports Midwest had this piece on soft-spoken running back Daryl Richardson and the challenge that awaits him in his first season as the starter.