Adding Demoff to front office significant for Rams

Posted by ESPN.com's Mike Sando

TAMPA, Fla. -- The hiring of Kevin Demoff as the Rams' executive vice president of football operations and chief operating officer provides a bridge to the past while adding a creative salary-cap manager for the future.

Demoff's father, prominent agent Marvin Demoff, represented former longtime NFL executive Bobby Beathard, who advised Rams general manager Billy Devaney on the team's recent search for a head coach. The elder Demoff also has a long-standing relationship with John Shaw, who remains close to Rams owner Chip Rosenbloom after resigning as team president.
Chris Long, the player St. Louis selected with the second overall choice in the 2008 draft, signed with the Rams in time for training camp. His agent? Marvin Demoff.

Kevin Demoff spent the last two seasons as senior assistant to the general manager for the Bucs, overseeing contract negotiations, salary-cap management, scouting and strategic planning. He previously spent one season as a Bucs consultant after four years as director of football operations for the Los Angeles Avengers of the Arena Football League.

"Demoff will be responsible for all player contract negotiations and will serve as a liaison to ownership on football and business operations," the Rams said in a news release.

Demoff's strong ties to the agent community give him a wider base of experience to draw upon. He showed creativity in how he constructed contracts for the Bucs, who spent $13 million in cash less than the $116 million salary-cap limit for 2008. The team has roughly $41 million in 2009 cap space despite having a roster laden with veterans.