Adding receiver Brandon Lloyd from the Denver Broncos does not instantly transform the St. Louis Rams' offense.
It has to help, though.
Lloyd, acquired by trade for a 2012 sixth-round pick that can upgrade to a fifth-rounder, according to ESPN's Chris Mortensen, should help immediately. He already knows the offense, having flourished under the Rams' offensive coordinator, Josh McDaniels, in Denver last season.
Lloyd, 30, caught 77 passes for 1,448 yards and 11 touchdowns last season. He has 19 receptions for 283 yards and no touchdowns this season. Brandon Gibson leads the Rams with 17 receptions for 214 yards and one score.
Trades often require a measure of projecting. How will a player fit in the locker room? In the offense? With the coaching staff?
McDaniels' familiarity with Lloyd allows the Rams to intelligently answer each of those questions. They are doing little projecting. There's little question they need help at receiver, a position that was already underwhelming before Danny Amendola went on injured reserve.
The Rams' ability to get this deal done shows the team is responsive to McDaniels' wishes. Whether Lloyd signs a contract extension beyond the 2011 season could tell us, to a degree, how committed ownership remains to a McDaniels-coached offense.
The relatively low compensation the Rams gave to Denver shows the Broncos are rebuilding and knew they weren't going to re-sign Lloyd after the season. They moved to get value while they could.