'Madden 13' ballot signals time to rebuild

Not that the St. Louis Rams needed any prompting to reassess their roster, but it's time for an overhaul when a receiver likely to spend 11 career games on the roster emerges as a candidate to grace the "Madden 13" cover.

Brandon Lloyd is that receiver. The Rams acquired him during the 2011 season. They chose not to name him their franchise player. They appear likely to watch him leave in free agency, perhaps as early as next week.

No matter. Lloyd still appears with defensive end Chris Long as the Rams' candidates for the next Madden cover. Steven Jackson and James Laurinaitis would have been safer choices than Lloyd.

Marshall Faulk was the last Rams player to grace the cover.

Vernon Davis, Patrick Willis, Marshawn Lynch, Earl Thomas, Larry Fitzgerald, Patrick Peterson, Long and Lloyd are NFC West candidates.

Sorry, Peyton Manning isn't an option in fan voting, which reroutes through Facebook

Willis, Thomas, Fitzgerald and Long were my choices from the NFC West. All but Willis was the longest-tenured player from his team (of the choices given).