Fitzgerald's key 37-yard scoring reception and the Cardinals' 3-0 record combined to make him a worthy choice even though his nine catches for 114 yards did not represent an off-the-charts statistical line by his elevated standards.
Somewhat amazingly, Fitzgerald never won the weekly NFC award during his first 116 career games. He has now won it twice in his past 11 games.
The chart, from ESPN Stats & Information, ranks wide receivers by yardage totals for Week 3. Note that Fitzgerald caught all nine passes thrown his way.
Congrats to those of you who left Fitzgerald in your fantasy lineups following a slow first couple games. That list would include my 7-year-old son, but not my wife. Live and learn. The great ones produce eventually.
Related: Chris Brown's piece for Grantland.com on Fitzgerald's big play against the Eagles.