Bradford, Lloyd and Rams' passing game

Brandon Lloyd has added badly needed production to the St. Louis Rams' offense.

Much of his potential remains untapped.

That was one conclusion upon learning that Sam Bradford has averaged only 5.6 yards per attempt with a 40-percent completion rate when targeting Lloyd this season. Lloyd has made a few spectacular catches. He leads the team in touchdown receptions with three. But as the chart shows, Bradford has been more efficient targeting other players.

Lloyd has averaged 13.9 yards per reception on passes from Bradford and 12.4 per catch overall with the Rams. Bradford and backup A.J. Feeley have consistently targeted Lloyd on deeper throws. They haven't connected frequently enough.

The efficiency and overall rapport between Bradford and Lloyd will be a storyline to watch for the Rams over the final six games, beginning Sunday against Arizona. The Cardinals' Patrick Peterson generally fared well in coverage against Lloyd when the teams played in Week 9. The Rams need to find out whether the 30-year-old Lloyd's breakout 2010 season (77 catches for 1,448 yards and 11 touchdowns with Denver) was an indicator of future production.

Earlier: Similar charts for other NFC West quarterbacks, courtesy of ESPN Stats & Information's Hank Gargiulo.


2011 Sam Bradford Passer Rating by Target (min. 6 attempts)