PHILADELPHIA -- Chip Kelly might have earned a laurel, winning the NFC East title in his rookie season as head coach of the Philadelphia Eagles. That doesn't mean Kelly will be resting on it.
"We can impove," Kelly said. "We were 10-7. We were just OK."
Kelly's Philadelphia Eagles started off the 2013 season 1-4. They went through turmoil as the quarterback situation sorted itself out. Once Nick Foles was established as the starter, though, the Eagles went 7-1 in the second half. Their seventh loss was in the playoff game against New Orleans.
That's a pretty good first season for a head coach, but Kelly wasn't grading himself on a curve.
"I was 10-7, too," Kelly said. "I wasn't 12-6, or 12-4. I don't have a better record than the team, so we're all kind of judged on the same thing, but I think everybody can work on their individual aspect and how they contribute to the success or failure of what we're doing."
That seems to be the theme as the Eagles open camp this weekend. Players report Friday to the NovaCare Complex. The first practice is Saturday. The feeling you got from talking with coaches and players throughout June was that last season ended in disappointment, so it was disappointing.
"I think if you're content with 10 wins and winning the division, you're probably shortchanging yourself and the team," Kelly said. "We did that. What's the next step? How can we improve upon that? We're trying to get a bunch of guys that are never complacent in terms of, 'All right, we've arrived.' We haven't arrived. We're looking to work and strive to get better and better and better. That's part of the deal, so I think that's the thing we're always trying to emphasize with these guys."
The message seems to have gotten through. During minicamps, defensive players talked about being last in the NFL in passing yards allowed, not about how they held opponents to 22 or fewer points nine times in their last 10 regular-season games. Quarterback Nick Foles talked all spring about forgetting his breakout 2013 performance and focusing instead on the little things he must do to improve.
"How do you get to that next level?" Kelly said. "Some guys are content -- you've got to make sure that they're not content -- being where they are. Just like some guys' goal's just to play in the NFL. All right, you're playing. Now what? That's a legitimate question. 'My goal is just to be a starter in the NFL.' So you're starting. Now what? I think that's the one thing you're always trying to strive -- you look at it as an individual, how do you continue to improve?"