Rams sound confident on Bradford contract

Those wondering about the St. Louis Rams' efforts to sign top draft choice Sam Bradford might want to check out audio from team executive Kevin Demoff's recent conversation with 101ESPN St. Louis.

"Nobody is being absurd; everything is within reason," Demoff told the radio station. "But there are some points to iron out and some feelings we both have on the way this wants to go. Those aren't necessarily public discussions. The goal is to come to an end product that makes sense for both sides and I think we'll do that."

Demoff pointed to the fact that there's lots of precedent to work with. Lots of quarterbacks have been chosen first overall. Bradford's agent, Tom Condon, has experience in these situations.

"You try to piece together what you like and some of the changes you'd like to make maybe in the language or different spots," Demoff said. "But this isn't Mideast peace or putting a cap on an oil well. This is essentially trying to figure out the right number and trying to create a contract that lives for a long time. A lot changes in that time period and you want a deal that both sides don't wake up after a couple years and say, for better or worse, 'We don't like this.' "