Around the NFC West: Hype ramping up

Posted by ESPN.com's Mike Sando

Kent Somers of the Arizona Republic says Anquan Boldin's image might suffer following his sideline outburst toward offensive coordinator Todd Haley. Also, team officials didn't know Boldin was planning to speak with ESPN's NFL Live. More here.

Also from Somers: A look at connections between the Cardinals and Steelers.

Craig Harris of the Arizona Republic says most Cardinals season-ticket holders won't immediately know whether they'll have a chance to purchase $800 tickets to the Super Bowl.

Dan Bickley of the Arizona Republic says professional teams based in Arizona know how to pick their championship opponents.

Scott Bordow of the East Valley Tribune previews what's in store for the Cardinals during the run-up to Super Bowl XLIII. The hype has begun.

Mike Tulumello of the East Valley Tribune says the Cardinals are downplaying the Boldin-Haley incident.

Also from Tulumello: The Cardinals have become "Pittsburgh West" under coach Ken Whisenhunt.

More from Bordow and Tulumello: The Cardinals are relishing the underdog role, again.

Jim Thomas of the St. Louis Post-Dispatch hits on the pillars Steve Spagnuolo hopes to install as the Rams' head coach. Also from Spagnuolo: "You've got to be able to run the football and protect the quarterback. That doesn't mean you run the football every snap, but I do believe you've got do those two things."

Jeff Gordon of stltoday.com says Spagnuolo appears stronger than previous Rams coach Scott Linehan. Gordon: "Linehan's introductory news conference was a vanilla presentation. His regime started out vanilla ... and then went sour as the losses mounted. He lacked the wherewithal to lead the whole group."

Bryan Burwell of the St. Louis Post-Dispatch says Spagnuolo has a better chance to succeed given changes to the Rams' front office.

Bernie Miklasz of the St. Louis Post-Dispatch offers five first impressions on Spagnuolo.

Also from Miklasz: The Rams are getting a coach who stands for something.

More from the Post-Dispatch: A look back at the impression Linehan made upon his hiring.

Steve Korte of the Belleville News-Democrat says Spagnuolo hopes to instill a team-first attitude with the Cardinals.

Clare Farnsworth of the Seattle Post-Intelligencer says the Seahawks appear likely to lean on their new coaching staff to develop young defensive linemen. I emerged from Jim Mora's introductory news conference with the same feeling.

Dave Boling of the Tacoma News Tribune says Seahawks fans might have an easier time rooting for the Cardinals than the Steelers.

Eric Williams of the Tacoma News Tribune says the Seahawks' scouts and coaches are geared up for the Senior Bowl.

William Tomisser of Seahawk Addicts summarizes what draft analyst Rob Rang told John Clayton regarding the Seahawks' potential draft plans for 2009.

Gary Plummer of 49ers.com takes a look at the 49ers' use of one running back, three wide receivers and one tight end.

Kevin Lynch of Niner Insider says the 49ers need to hire a more experienced leader in their front office to help them become more decisive.

Matt Maiocco of the Santa Rosa Press-Democrat says former 49ers defensive lineman Bryant Young appears close to joining the coaching staff at Notre Dame.