He's one of those players you need to watch on a regular basis to fully appreciate him. Keller's numbers don't stack up with the most prolific tight ends because he doesn't get the opportunities they do.
That's the only reason he didn't make the power rankings cut, finishing 12th. Only three voters on our panel listed him on their ballots. Here's mine:
Dustin Keller, New York Jets
Keller is a weapon all over the field. He's not just a threat in the red zone. He can stretch a defense, too. Only six tight ends had multiple plays of 40-plus yards last year. Keller was one of them.
Through the first four weeks of the season, Keller had 19 receptions for 254 yards and five touchdowns. But he didn't get as much consideration when Santonio Holmes returned from a four-game suspension and joined a receiving corps that included Braylon Edwards and Jerricho Cotchery.
So when you check the final numbers for tight ends last season, you see Keller ranked 11th in receptions, ninth in yards, sixth in average yards (minimum 40 catches) and tied for eighth in touchdowns.
It's easy to see how he can get bumped from the top 10 when opinions are in play and an injured star such as Clark must be accounted for.
As with a few of my previous ballots, this comes down to personal taste. Cooley has great numbers, but so would a lot of other tight ends if they were targeted 123 times in a season. Furthermore, those targets are quick, high-percentage throws. Cooley had only nine plays of 20 yards or more and none that went at least 40 yards. He also fumbled three times.
A lack of big plays also is why I had Gonzalez rated so low. He had only five plays of 20-plus yards and none over 40 yards.
Witten was targeted a league-high 126 times, but he had 17 more receptions, 153 more yards and six more touchdowns than Cooley.
Watson, to me, was a bigger force in Cleveland's offense than other tight ends were to their teams. He finished fifth among all tight ends in receptions, fifth in yards and 13th in average yards (minimum 40 catches). Watson tied Cooley for third with 40 first-down receptions -- but on 25 fewer targets.
Check back later for my rundown of AFC East tight ends.