The St. Louis Rams made strides in their passing game, specifically at receiver, while gaining 424 yards during their Week 6 defeat at Green Bay.
"It's a great deal for St. Louis," Matt Williamson of Scouts Inc. said regarding the deal for Lloyd. "They didn't give up anything of substance."
The Rams parted with a 2012 sixth-round pick, upgradeable to a fifth-rounder. Given that Lloyd's contract expires after the season, I saw the move as a potential indication ownership was not giving up on the season, or the coaching staff, following an 0-5 start.
"I never got the feeling that coaching staff should be on the hot seat," Williamson said. "I think they will be quite strong on offense in the second half of the season."
The schedule is doing the Rams no favors for now, and Sam Bradford's recovery from a high-ankle sprain is another hugely important variable. Adding Lloyd takes pressure off the inexperienced and injury-prone Danario Alexander while giving the team a proven big-play threat.
Lloyd averaged 18.8 yards per reception with 11 touchdowns while playing for the Rams' offensive coordinator, Josh McDaniels, in Denver last season.
"All of a sudden, if Lance Kendricks grows up, if Greg Salas grows up, Clayton comes back, Lloyd is your No. 1, you mix in Alexander and all of a sudden that is a strength," Williamson said. "The protection has to get better, but it has shown signs. They have good players on the line who are just not playing well."