Jags need new ideas from new president

Shahid Khan has beefed up his team’s front office, naming Mark Lamping team president, reports Tania Ganguli of the Florida Times-Union.

Lamping was president of Major League Baseball’s St. Louis Cardinals for 13 years and will take over the non-football side of the Jaguars on Feb. 27. Since 2008 he’s been CEO of MetLife Stadium, home of the Jets and Giants. He's also worked for Anheuser-Busch.

Notes Ganguli: "The Jaguars have only had one other team president in the franchise's history. David Seldin held the position in the early years of the organization. He resigned in late 1997 to take a job with the organization that eventually bought the National Hockey League's New York Islanders, of which he then became president."

It appears to be a good sign for the Jaguars. Adding to the front office isn’t always a good thing. But in Jacksonville, the front office isn’t especially beefy.

Khan now has a top football executive in general manager Gene Smith and a top non-football executive in Lamping. Both will report to Khan in an organizational structure that’s used by many teams with great success.

Khan and Lamping were quoted in a news release that followed Ganguli's report:

Khan: “This is a very important and exciting development in the Rebirth of the Jacksonville Jaguars. Mark will bring to the Jaguars and to the Jacksonville community a mix of sports and brand marketing, stadium management expertise and team front office leadership that is very difficult to find in one person. Mark’s resume speaks for itself and I am very grateful to the Giants and Jets for making it possible for the Jaguars to present Mark with a new challenge and the prospect of success here in Jacksonville.”

Lamping: “The Jacksonville Jaguars have vast potential, and I’m honored that Shad Khan is asking me to play a leadership role in reaching that potential. We have the opportunity to revitalize the franchise and build something special, memorable and hopefully historic for the league, our partners and especially Jaguars fans, who will be central to our mission. My wife Cheryl and I are ready to get started and excited to make Jacksonville our home.”

The Jaguars seek to put new ideas into play while marketing the team and selling tickets. Lamping is sure to bring some of those.