First, Atlanta Falcons quarterback Matt Ryan fueled his inner fire from the Super Bowl loss with a Gatorade commercial. Now, receiver Julio Jones is expressing the same drive through Bose just days before the Super Bowl rematch.
Jones tweeted about his appearance in a new Bose ad. It begins with Jones on a treadmill watching a clip of himself shaking hands with cornerback Malcolm Butler after the Falcons' 34-28 overtime loss to the New England Patriots in Super Bowl LI.
Jones' spot with Bose headphones, released Friday, is part of the Get Feeling campaign. The intent, as stated by the company, is to show how music fuels Jones' determination. Jones is new to the Bose team.
The music in the ad is the new single "Get Loud For Me" by the artist Gizzle. That just so happens to be the same message Falcons coach Dan Quinn relays to fans during pregame at home.
Jones and his teammates didn't reflect much on the Super Bowl this week because their focus is moving forward. The Falcons (3-2) hope to break a two-game losing streak as three consecutive road games loom, starting with New England (3-2) on Sunday night.
The Falcons hope to get Jones more involved moving forward.