Notre Dame's Sept. 7 night game at Michigan Stadium is the most sought-after ticket among Wolverines fans this season. How do we know? Because Michigan is now letting the market dictate its single-game ticket prices.
Colleague Michael Rothstein from WolverineNation has more:
Single-game ticket prices will vary based on current market values for the ticket. For example, the price for Michigan games against Central Michigan and Akron might not move much off the season-ticket price of $65. But for a premium opponent such as Notre Dame, Nebraska or Ohio State, the school could end up charging at least double the initial ticket price, depending on when a person buys the ticket and how much supply is left based on the demand.
The Irish's Week 2 game against the Wolverines is currently going for $195, which is $20 more than the season-ending rivalry game between Michigan and Ohio State, the latter of whom has been widely projected as a national title contender entering this fall.
Of course, a lot can change between now and then. The Irish have the benefit of playing only the second night game ever in Ann Arbor, Mich. — and will be making their last appearance in town for the foreseeable — but it is certainly interesting to see that this game is in higher demand than Urban Meyer's first trip to the Big House wearing Buckeye gear.