Brian Kelly spoke like Brian Kelly for much of his Wednesday press conference, touting the distinctions of his program by stressing 40-year life decisions (not four) and by mentioning the different (though not necessarily better) shopping aisle that is Notre Dame football.
For the first time in what felt like a long time, the fifth-year Irish coach enjoyed a relatively drama-free signing day. His 22 verbal commitments going into the day all delivered on their word without any extracurriculars, and he even added an early-morning surprise from four-star defensive tackle Daniel Cage, giving the Irish their second win over Michigan State since September and further beefing up a class that finished with more linemen (12) than every other position combined (11).
But Kelly hit on another theme rather decisively early on, one that struck his program fairly hard in the weeks following last season's 9-4 campaign: the pros, and where they fit into the plans of his program.
"When we were having this opportunity to recruit a young man, they had to have a passion for wanting to get a degree from Notre Dame and winning a national championship," he said. "If they want to come here just to hang their hat to play football and go to the NFL, we passed on some pretty good players because I don't want guys to come here and not finish their degree. I want guys to come to Notre Dame, get their degree, help us win a national championship and be the No. 1 pick in the NFL draft. That's what I want, if that's what they want."
No, this is likely not a coincidence in light of the early NFL departures of Stephon Tuitt, Troy Niklas and George Atkinson III, the first Irish underclassmen in the Kelly era to leave school without their degrees since Kyle Rudolph back in Year 1. And this does not exactly vibe smoothly with the program's "Pot of Gold" initiative that made headlines recently when Notre Dame sent packages to recruits containing 477 letters -- one for every draft pick to come out of Notre Dame.
But Kelly was deliberate from the get-go. He was cocksure. His was a seasoned voice speaking after four years at one place, having weathered the sleeplessness that accompanies a national title game appearance, four underclassman departures, and a number of defections and suspensions in what is quickly turning into a long Irish tenure.
And on a day when positivity and hyperbole reigned across the college football world, Kelly allowed for some genuine self-evaluation. He said he had to do a better job of educating his players on the NFL. He conceded that he had not initially cast a wide enough net when evaluating prospects on the defensive line, the unit that took the biggest hit after the 2013 season. He might have cut the sales job short for the sake of simply coaching his football team, comfortable and confident in what he wants and what it takes to win big at Notre Dame.
This Irish recruiting class, ranked 11th by ESPN RecruitingNation, is not his best. It's not nearly as good as last year's, which was ranked fourth before losing a top-10 player in the country. Nor is it as good as consecutive ninth-ranked classes in 2012 and 2011, which ended up seeing five of its top players move on to different schools.
The ranking mattered little to Kelly or his staff. They had already taken their third Irish team to a perfect regular season two years ago with somewhat of a hodgepodge cast of characters still finding their way on their respective sides of the ball. They likely believe that, if not for a gross academic oversight by Everett Golson, they could have been bound for potentially bigger and better things this past fall.
So what if this year's haul lacks a five-star phenom. So what if it features eight three-star prospects.
"I just was a little bit too narrow-focused on where we were with our defensive line, and I needed to just be a little bit more -- I needed to change my view of how we recruited defensive linemen and open it up a little bit more," Kelly said. "It was strictly a decision that I needed to make. We did it a little late, and we were fortunate that we were able to get two very quality defensive linemen late in the cycle here, but we've made that adjustment in our profile."
The adjustment paid dividends through the signing day fax from Cage and through a trio of three-star newcomers who committed in the previous three months: Jhonathon Williams (November), Kolin Hill (December) and Peter Mokwuah (January).
These were hardly highly sought-after prospects, at least by Notre Dame's usual standards. There probably isn't a Tuitt walking through that door. But Kelly has learned better than to allow a departure like that one change a season's outlook, showing enough faith in his player-development process -- and in an oh-so-close-to-being-filled roster, now at 84 scholarships -- to secure a foundation for years to come.
"I think if you really boil it down, it's about the front seven and the offensive line," he said. "Yeah, there's some great skill players that I'll talk about, but you're winning up front, and building that depth in the front seven and the offensive line really stands out in this class, and then having some really good players across the board for us."
If that's not going to jump out on brochures, so be it. Notre Dame has an identity, and its leaders show enough resolve to push the envelope with a class that's smaller in stars but tailored in fit.